The Journey of Sia-Ann Marie Yajah and Indulge


Indulge is a vibrant and health-conscious company dedicated to providing delicious and nutritious beverages to our customers. The company was established in 2021. Sia’s passion for health and wellness drives everything she does. She believes in the transformative power of natural ingredients and their positive impact on people’s lives. She is committed to creating innovative and flavourful smoothies and juices that taste great and nourish the body and soul. Indulge company works with clients, planning various events, from corporate lunches to wedding receptions, parties, and specialized ceremonies.

With over four years of experience in the beverage industry, Indulge company has established itself as a smoothie and juice market leader. Since its inception, they have continuously evolved its menu offerings, expanded its customer base, and refined its operations to meet the growing demand for healthy beverages. She has built a reputation for excellence, earning the trust and loyalty of a diverse clientele through her exceptional smoothies and juice and personalised service. She was enrolled in the Cohort 5 start-ups program at Aurora Foundation in 2023. She later progressed to the investment readiness boot camp, which supports and prepares start-ups for business growth. Due to her dedication and success in the four-month Cohort 5 start-up accelerator project, she received a certificate of excellence focusing on entrepreneurship training.

Indulge company has achieved significant success and recognition due to Sia’s commitment to quality, innovation, and customer satisfaction. Their loyal customer base continues to grow, driven by word-of-mouth referrals and positive reviews. She takes pride in sourcing the freshest fruits and vegetables, maintaining impeccable hygiene standards, and delivering exceptional service.

However, Sia is excited to be among the Investment Readiness Boot Camp participants as part of her commitment to continuous improvement and growth. This intensive program will give her the tools, resources, and mentorship to take her business to the next level. Sia won the pitch prize of $ 5000 for the pitching competition organized by Aurora Foundation in partnership with FUR SL.