Launched in 2017, Sweet Salone is built on the idea of connecting Icelandic design with craftsmanship in Sierra Leone, creating products that combine cultural value, economic opportunities and international appeal.

The initiative also places strong emphasis on preserving valuable craft heritage and traditions, while safeguarding materials and production techniques at risk of disappearing.

One of the project's key objectives is to empower craftspeople in Sierra Leone through education and employment, while creating new opportunities for Icelandic design through international collaboration and sustainable development. Dozens of artisans have gained knowledge and skills in creative development, product design, quality control, and marketing. Beyond developing their expertise, participants have gained opportunities to earn an income and build a more secure future for their families.

Sweet Salone has contributed to the revival of traditional crafts in Sierra Leone following the civil war and Ebola epidemic, while creating new opportunities for younger generations. Products developed through the collaboration between Icelandic designers and Sierra Leonean artisans have gained popularity in Iceland, across Europe and in Sierra Leone.

Sweet Salone has brought together Icelandic designers and design studios, including Ker, As We Grow, Kron by KronKron, Farmers Market, and Hugdetta, with basket weavers in Brama Town, ceramicists at the Lettie Stuart Pottery Center, and tailors and jewellery makers at Lumley Craft Market. These collaborations have resulted in a diverse range of products, including baskets, ceramics, children's clothing and jewellery, sold in Iceland and through European retailers. The products have also been showcased internationally, including at Maison & Objet in Paris in 2026.

The initiative demonstrates the far-reaching impact that investment in design can have. It creates employment and economic value, strengthens local knowledge and cultural heritage, and builds connections between communities and creative disciplines.

Thank you to Iceland Design and Architecture for recognizing our work and sharing our story.

aurora_logo_x_acf_cropped