Forty-two student entrepreneurs took part in a three-day marketing and sales training at Aurora House from 5 to 7 October, as part of the Student Entrepreneurs Network Sierra Leone (SEN-SL) Project 100.
Forty-two student entrepreneurs took part in a three-day marketing and sales training at Aurora House from 5 to 7 October, as part of the Student Entrepreneurs Network Sierra Leone (SEN-SL) Project 100.
The sessions equipped participants with practical tools to understand their customers, position their products, and communicate the value of their businesses. Topics included market research, market share, product positioning, branding and brand storytelling, customer journey mapping, sales techniques, negotiation, and customer service.
Facilitated by Ajara Marie Bomah, Founder of Women Mean Business, the training combined discussions, question-and-answer sessions, group work, presentations, and role-play activities. These interactive sessions encouraged participants to apply the lessons directly to their own business ideas.
Aurora Foundation supported the initiative by providing the training space and facilitating the marketing and sales sessions. This support forms part of Aurora’s contribution to helping student entrepreneurs strengthen their business knowledge, develop sustainable marketing and sales practices, and prepare their ideas for the market.
The training is part of Project 100, SEN-SL’s six-month venture development initiative to support 100 student-led business ideas to becoming structured, revenue-generating enterprises by November 2026.
