Meet Sia from Aurora Impact’s Cohort 5!


In the realm of business and health, there are individuals who possess a fervent passion for both. Sia Ann-Marie Yajah, the founder of Indulge SL Limited, epitomizes this unique combination. With her unwavering commitment to personal and professional growth, Sia is driving her business forward and making significant contributions to the health sector. Indulge SL Limited, under her guidance, is adding great value to the beverage industry in Sierra Leone by offering healthy, organic juices and customized orders, leaving an indelible mark on the market.

Her company; Indulge is registered in Sierra Leone; you can contact her through her Instagram page @indulge_sl and WhatsApp at +232 74969969

A Commitment to Quality and Expansion: Sia’s vision for Indulge SL Limited centers around creating a dedicated business space to provide refreshing and nutritious beverages. Currently, she caters to the demand through customized orders. Sia has built a loyal customer base by ensuring high standards of quality and taste.

Empowering Local Farmers and Organic Farming: Sia’s commitment to promoting healthy lifestyles extends beyond her business operations. She actively supports local farmers in the province by purchasing fruits from them, fostering a symbiotic relationship. By providing them with a consistent market, she helps these farmers thrive economically. Furthermore, Sia goes the extra mile by imparting knowledge on organic farming techniques, such as making their own organic fertilizer. This dedication to sustainable agriculture benefits the farmers and contributes to the community’s overall health and well-being.

Continuous Learning and Business Development: Sia’s relentless pursuit of knowledge and improvement sets her apart as a true entrepreneurial force. Alongside her endeavors with Indulge SL Limited, she has actively participated in various business development trainings facilitated by Aurora Impact. To enhance her beverage industry expertise, Sia is pursuing an online course with Juicing to Profit and Thrive Institute. This thirst for knowledge allows her to stay at the forefront of industry trends and ensures that Indulge SL Limited remains innovative and competitive.

Expanding Horizons and Social Media Presence: As Sia’s ambitions for Indulge SL Limited continue to soar, she has taken steps to expand her operations and amplify her brand’s visibility. By investing in a larger juicer, acquired from a reputable US-based company, Sia is poised to increase production capacity. Additionally, she has implemented a weekly menu to entice customers and bolster sales. Recognizing the power of social media, Sia is actively engaging her audience by daily posting across all her social media platforms. Through enticing visuals and engaging content, she strives to create a strong online presence and attract a broader customer base.

Building a Team and Diverse Offerings: At the core of Indulge SL Limited’s success lies a dedicated team of individuals who share Sia’s passion for health and wellness. Presently, the company employs four staff members, two of whom are full-time, while the other two work part-time. This cohesive unit ensures the smooth day-to-day operations of the business, providing impeccable service to customers. With an extensive array of offerings, including sales, subscriptions, event services, health and wellness consultations, organic farming, and customized merchandise, Indulge SL Limited stands as a versatile enterprise catering to various consumer needs.

Sia Ann-Marie Yajah’s journey with Indulge SL Limited exemplifies the fusion of entrepreneurial acumen and a deep commitment to health and well-being. Sia has positioned herself as a prominent figure in the beverage industry through her dedication to providing wholesome organic juices, empowering local farmers, continuous learning, and expanding her brand’s reach.



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