Demo Day: A Celebration of Innovation and Entrepreneurial Growth


The Investment Readiness Bootcamp Demo Day, held on May 23, 2024, at the Aurora Foundation office, marked the culmination of an intensive six-month training program designed to equip startups with the skills and knowledge needed to secure funding and drive growth. The bootcamp, which began in October 2023, saw 16 participants (12 male and 4 female) embark on a transformative journey towards investment readiness.


This exciting event brought together an inspiring group of 11 startups from the bootcamp, along with industry experts, mentors, and potential investors. The atmosphere was vibrant, filled with innovation and collaboration. Participants showcased their innovative business ideas across five diverse sectors: Agriculture, Catering and Beverages, Soap and Detergents, Digital and ICT Platforms, and Green Energy. Each startup demonstrated impressive readiness for investment, sparking significant interest from the attending investors and industry experts.

The event kicked off with opening remarks from Regina Bjarnadottir, the Executive Director of the Aurora Foundation, followed by our funding partner from FSL. These speeches set the tone for a day of inspiration and celebration. Following the opening speeches, three participants shared heartfelt testimonies about their journeys over the past six months, highlighting the transformative impact of the Investment Readiness Bootcamp on their entrepreneurial paths.


Out of the 16 participants enrolled, 13 successfully graduated with certificates for the completion of the bootcamp. The highlight of the event was the pitching competition, where startups had the opportunity to present their business ideas to a panel of esteemed judges. The competition was fierce, but it was Sia-Ann Marie Yajah, the CEO of Indulge, who emerged as the pitch winner, impressing the judges with her innovative approach and vision.


The Demo Day also featured dynamic networking sessions, providing attendees with the opportunity to connect, exchange ideas, and explore potential collaborations. These interactions laid the groundwork for future partnerships and investments, fostering a community of support and innovation.

We extend our sincere thanks to all participants, partners, and attendees for their contributions to the event’s success. Your support and engagement are instrumental in empowering the next generation of entrepreneurs.

The Investment Readiness Bootcamp Demo Day was not just a celebration of the participants’ achievements but also a testament to the potential of the entrepreneurial ecosystem. We look forward to witnessing the continued growth and success of these innovative startups. For more updates on our programs and events, stay tuned to the Aurora Foundation’s news page.

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