Brown Bag Session: What are the challenges we face in marketing in Sierra Leone?


Fostering Growth Through Peer Learning: Aurora Impact’s Brown Bag Sessions
Freetown, 31st of August 2023

In the world of entrepreneurship, learning never stops. It’s an ongoing journey marked by triumphs, trials, and a constant pursuit of knowledge. Recognizing the vital role that continuous learning plays in the entrepreneurial landscape, Aurora Impact, a branch of the Aurora Foundation dedicated to fostering entrepreneurship, has been creating unique spaces for peer-to-peer learning and sharing. One such avenue is the „Brown Bag Sessions.“

These sessions serve as invaluable gatherings where past students from Aurora’s short courses and entrepreneurship training programs come together to learn from each other’s experiences. Today (31st of August 2023), the second Brown Bag Session was held, with the spotlight on a question that resonates with every business owner: „What are the challenges we face in marketing?“

During the session, participants engaged in lively discussions, delving into the marketing challenges they personally encounter in their businesses. What makes these sessions particularly impactful is that they don’t just identify problems; they also generate solutions. Entrepreneurs, who have weathered marketing storms and emerged wiser, generously shared their insights and strategies to tackle these challenges effectively.

However, the significance of these Brown Bag Sessions goes beyond problem-solving. They are hubs of networking and collaboration. In a world where connections often determine success, these sessions provide a fertile ground for entrepreneurs to build meaningful relationships. Sharing stories, brainstorming ideas, and forging partnerships are not just encouraged but celebrated. The result is a tight-knit community of like-minded individuals, each striving for success but also willing to uplift and support their peers.

The recent session was a testament to the thirst for knowledge and the hunger for growth within the entrepreneurial community. It drew a full house, with approximately 20 eager participants. This level of attendance speaks volumes about the appetite for peer-to-peer learning and the value that Aurora Impact brings to the table.

These sessions remind us that in the journey of entrepreneurship, there are no solitary travelers. We are all part of a community, and by sharing our experiences, challenges, and triumphs, we collectively rise. Aurora Impact is not just creating spaces for learning; it’s nurturing a supportive ecosystem where entrepreneurs can thrive.




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