Sweet Salone at ShowUp!


Sweet Salone show up 

This September was the first time Aurora foundation participated in the ShowUp event in the Netherlands! We were certainly not disappointed and will hopefully be participating again in the upcoming ShowUp that will be held in Expo Greater Amsterdam in Vijfhuizen on the 29th-30th of January 2023. Regina and Suzanne were Aurora’s representatives, displaying Sweet Salone  state of the art artisanship. 

 ,,The event is Trade Only and therefore only accessible for professionals from the segments home, kids and gifts. showUP is not accessible to students or businesses outside retail. Entrance is free, Registration starts three months prior to the event.’’ (ShowUp, 2022) 

 This makes ShowUp a very appealing place for small companies and start-ups to come and showcase their products sin

Suzanne (Country Deputy Manager) and Regina (Executive Director) managing the booth at ShowUp!

ce there is a great possibility that each company will be paired up with a potential buyer that is focused on unique, original, quality products. Sweet Salone products are exactly that and more, Aurora works very closely with each artisan and designer to ensure that every part of the process is fair and square and most importantly beautifully and carefully made.

Suzanne says it was remarkably interesting to see the variation and potential of markets within Europe, there was a lot of interest! Participating in ShowUp was definitely inspiring and promising, it was also very nourishing to meet like-minded people.  ShowUp carefully reviews each company that applies and only admits a limited number of participants, they focus on exhibiting companies that are creative, contemporary, modern and design driven.  

We are excited for the expansion of Sweet Salone and will hopefully be showcasing at the next event in January again!

Are you interested in working with Sweet Salone?
Make sure to follow us on social media, exciting opportunities are coming!

For more information feel free to reach out or come for a visit; 

Instagram: @aurorafoundation_official and @lettiestuartpottery
Facebook: Aurora Foundation
LinkedIn: Aurora Foundation
Whatsapp: 232 (0)79728574
186 Wilkinson Road, Opposite Lumley Police Station, Freetown 

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