Measuring what matters
We measure our impact through the growth of businesses, the creation of jobs, stronger communities, enhanced skills and digital capacity, and the economic empowerment of underserved groups.
Data updated: July 2026.
Six impact areas tracked across every cohort
Revenue
We track the revenue generated by the entrepreneurs we support as a key indicator of business growth and sustainability. Monitoring changes in revenue enables us to measure the programme's contribution to enterprise performance, financial resilience, and the long-term economic success of participating businesses.
Job Creation
We track the programme's impact on employment by measuring the number of direct and indirect jobs created by supported businesses. As critical engines of job creation and socio-economic development, these enterprises demonstrate measurable contributions to employment, income generation, and broader local economic growth as a result of the support provided through our programmes.
Local Economic Impact
We track the number of communities reached through our programmes and assess their contribution to local economic development. This includes measuring increased business activity, job creation, improved access to goods and services, strengthened local value chains, and the broader socio-economic benefits generated by supported entrepreneurs within their communities.
Capacity Building
We track the impact of our business development training and short courses by measuring the number of participants trained and certified, completion rates, and the extent to which participants apply their new skills. We also monitor improvements in employment, income, business performance, and digital adoption to assess how the training contributes to sustainable livelihoods and economic empowerment.
Digital Skills Capacity
Digital skills programmes are increasingly recognized as essential interventions for fostering employability, inclusion, and economic growth in a rapidly digitizing world. Our programmes focus on equipping individuals, particularly youth groups to advanced their digital competencies.
Marginalized Groups
We track the impact on marginalized groups, including youth, women, persons with disabilities, migrant returnees, and rural populations, by monitoring the total number of beneficiaries reached and the communities served. We also measure participants' progress through our programmes, assessing improvements in business skills, business growth, confidence, and their contribution to sustainable livelihoods and inclusive local economic development.
How we collect and verify data
Our impact measurement approach combines routine monitoring with periodic outcome assessments to ensure reliable and evidence-based reporting. We collect data through participant registration records, baseline and endline surveys, training attendance, business performance reports, field visits, interviews, and digital monitoring tools.
The data is verified, analysed, and disaggregated by gender, age, disability, location, and beneficiary group to assess programme effectiveness, measure changes over time, identify lessons learned, and inform continuous programme improvement and decision-making.