On October 30–31, 2025, Aurora Foundation, in collaboration with Regium Touch, hosted a two-day Social Media Marketing Training at Aurora House. The in-depth program was tailored for students, small and medium-sized enterprises (SMEs), and entrepreneurs eager to strengthen their digital presence and grow their businesses online.
The training was facilitated by Caleb King, Founder and Lead Digital Marketing Strategist at Regium Touch, alongside Margaret K. Conteh, Social Media Manager, and Chernor Ibrahim Barry, Digital Communications Specialist. Together, they guided participants through a comprehensive and practical learning experience.
Over the two days, participants explored essential topics including brand marketing and content strategy, practical content creation, audience targeting, developing buyer personas, and using Meta Business Suite. Through interactive sessions, they gained valuable insights into how to create engaging content, plan effective content calendars, and tailor their strategies to connect with their target audiences.
The training was highly hands-on—participants created and presented their own content as part of practical exercises, putting their new skills into real-world application. Out of 30 participants, 19 successfully passed the final assessment and received certificates of completion, marking an important step in their digital marketing journey.
This training not only equipped participants with vital tools for online success but also reinforced Aurora Foundation’s commitment to empowering entrepreneurs and young professionals through practical, skills-based learning opportunities.
