On 2nd September 2025, our Start-up Accelerator participants gathered at Aurora House, 35 Fraser Street, for their sixth in-class session. The session was facilitated by Ajara Marie Bomah, Founder and Strategist at Women Mean Business, who shared her expertise on brand building, communication, and go-to-market strategies.
Participants explored practical approaches to shaping their brand identity and learned how to position their businesses effectively in competitive markets. They gained valuable insights on crafting strategies that not only attract customers but also sustain long-term growth.
This session gave our entrepreneurs the tools to better understand their markets, refine their messaging, and take confident steps toward scaling their businesses.
Stay tuned for more updates from our Start-up Accelerator journey — and join us in celebrating the growth of Sierra Leone’s next generation of entrepreneurs!
