On August 18, 2025, Aurora Foundation hosted a one-day Digital Marketing Training at Aurora House, aimed at Small and Medium Enterprises (SMEs) and aspiring entrepreneurs. The training was facilitated by Regium Touch, with expert guidance from digital marketing consultant Caleb King.
A total of 24 participants took part in this dynamic and engaging session, designed to equip attendees with essential digital marketing skills to help grow their businesses and strengthen their online presence.
The training covered a comprehensive curriculum, including:
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The Importance of Digital Marketing for Today’s SMEs
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Digital Channels, Goals, and Opportunities
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Creating a Winning Digital Marketing Strategy
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Leveraging Social Media for Business: with in-depth sessions on Facebook, Instagram, and TikTok
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Networking Among SMEs: building valuable connections and sharing best practices
Throughout the day, participants learned how to align their marketing goals with the right digital tools, create effective content, and measure the impact of their strategies. The training was highly interactive, with real-life examples, group activities, and Q&A sessions.
The workshop also emphasized the power of community and collaboration among entrepreneurs. Many participants took the opportunity to connect with fellow business owners, share experiences, and explore future partnerships.
Aurora Foundation is proud to support initiatives like this that empower local entrepreneurs with the knowledge and tools needed to succeed in an increasingly digital world. We extend our thanks to Regium Touch and Caleb King for their insightful facilitation, and to all the participants for their enthusiastic involvement.
We look forward to hosting more capacity-building events in the future as we continue to invest in the potential of Sierra Leone’s entrepreneurial ecosystem.
