Eight design initiatives have been chosen from 50 applications to receive grants from the Aurora Design Fund this autumn. Following is the list of grantees:
Hildur Yeoman receives a grant of ISK 2,000,000 for the branding of her fashion line, based on elements of the Icelandic Flora. Website: www.hilduryeoman.com
Or Type, Iceland’s only online type foundry, receives ISK 1,500,000, for the development and marketing of their typefaces. Website: www.ortype.is
Start-up company RóRó has designed a sleep-companion for preemies, babies and toddlers, – a doll that sounds like real-life breathing and heartbeat. RóRó receives ISK 1,500,000, to design packaging and marketing material, and to participate in an overseas expo. Website: www.roro.is
Haut-couture fashion label JÖR receives ISK 1,500,000 to promote its 2015 autumn collection, and for overseas promotion and marketing. Website: www.jorstore.com
Katla Maríudóttir receives ISK 500,000 to make a preliminary research for a pool-construction in the municipality of Akranes. The research is based on her recent MA thesis in architecture. Website: www.katlamariudottir.com
Kron by Kronkron, a leading Icelandic fashion label, receives ISK 1,000,000 to participate in marketing events and expos and, to pursue business opportunities. Website: www.kronbykronkron.com
Through the collaboration of several design organizations, a new design magazine edited by Arnar Fells, Elísabet V. Ingvarsdóttir, María Kristín Jónsdóttir and Sigriður Maack will be published soon. The initiative receives ISK 800,000 to secure the publication of the first two editions. Website: www.honnunarmidstod.is
